Consumers and the media love the buzz that pop-up shops create. With the proper public relations support, you will increase the recognition of your product and your brand. The more creative you are with the set-up of your pop up shop, the more local media will write about it. You can even invite local bloggers, experts or influencers in your field. With pop up shops it's simple to enter a new market, launch a brand or product. And at the same time - immediately get customer feedback.